Can We be Activated Unconsciously? Reverse Priming

Sebastian Oetzel () and Andreas Luppold ()
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Sebastian Oetzel: Hochschule Fulda – University of Applied Sciences

Chapter Chapter 26 in 33 Phenomena of Purchasing Decisions, 2024, pp 141-145 from Springer

Abstract: Abstract This chapter introduces priming as a method of unconsciously influencing decisions, presents scientific studies on the impact of priming on purchasing behavior and the creativity of test subjects, shows that priming can activate different buying goals in customers, and explains why we do not want to be influenced by certain stimuli.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-44799-1_26

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DOI: 10.1007/978-3-658-44799-1_26

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