Why Don’t We Get Anything for Free? Reciprocity

Sebastian Oetzel () and Andreas Luppold ()
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Sebastian Oetzel: Hochschule Fulda – University of Applied Science

Chapter Chapter 27 in 33 Phenomena of Purchasing Decisions, 2024, pp 147-151 from Springer

Abstract: Abstract This chapter introduces the topic of reciprocity, presents scientific studies that investigate the relationship between promotions where product additions are free or another item is offered for free, shows that the type of presentation of the promotion has an influence on the evaluation of the promotion, and discusses implications for the implementation of bundle promotions.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-44799-1_27

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DOI: 10.1007/978-3-658-44799-1_27

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