Are We Influenced by Scarcity? Scarcity Effect

Sebastian Oetzel () and Andreas Luppold ()
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Sebastian Oetzel: Hochschule Fulda – Unviversity of Applied Sciences

Chapter Chapter 29 in 33 Phenomena of Purchasing Decisions, 2024, pp 159-163 from Springer

Abstract: Abstract This chapter introduces the scarcity effect, presents scientific studies and meta-analyses on the influence of limited availability of products, shows various variants of scarcity and their impact on sales, and discusses why results from the offline world cannot be readily transferred to the online world.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-44799-1_29

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DOI: 10.1007/978-3-658-44799-1_29

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