How Do We React to Hidden Price Increases? Shrinkflation

Sebastian Oetzel () and Andreas Luppold ()
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Sebastian Oetzel: Hochschule Fulda – University of Applied Sciences

Chapter Chapter 30 in 33 Phenomena of Purchasing Decisions, 2024, pp 165-170 from Springer

Abstract: Abstract This chapter introduces shrinkflation—the reduction of package size at the same price—presents scientific studies on the influence of package size changes on purchasing behavior, and introduces a study that changes package size and price simultaneously and discusses implications for marketing practice.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-44799-1_30

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DOI: 10.1007/978-3-658-44799-1_30

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