How are We Influenced by Ad Blockers? Ad Blockers

Sebastian Oetzel () and Andreas Luppold ()
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Sebastian Oetzel: Hochschule Fulda – University of Applied Sciences

Chapter Chapter 33 in 33 Phenomena of Purchasing Decisions, 2024, pp 183-186 from Springer

Abstract: Abstract This chapter presents scientific studies that measure the influence of ad blockers on consumer and purchasing behavior, and discusses the effects of installing an ad blocker both for the customers and for the affected companies.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-44799-1_33

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DOI: 10.1007/978-3-658-44799-1_33

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