Do We Only Read What We Want to Read? Confirmation Bias

Sebastian Oetzel () and Andreas Luppold ()
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Sebastian Oetzel: Hochschule Fulda – University of Applied Sciences

Chapter Chapter 6 in 33 Phenomena of Purchasing Decisions, 2024, pp 29-33 from Springer

Abstract: Abstract This chapter introduces the confirmation bias, describes how cognitive dissonance arises after the purchase of a product, presents a scientific study on confirmation bias in relation to the search for product information before purchase, and discusses ways to avoid cognitive dissonance.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-44799-1_6

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DOI: 10.1007/978-3-658-44799-1_6

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