Are We Deceived by a Decoy? Decoy Effect

Sebastian Oetzel () and Andreas Luppold ()
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Sebastian Oetzel: Hochschule Fulda – University of Applied Sciences

Chapter Chapter 7 in 33 Phenomena of Purchasing Decisions, 2024, pp 35-39 from Springer

Abstract: Abstract This chapter introduces the decoy effect, demonstrates with an example how the introduction of an asymmetrically dominated alternative influences the decision between two products, and presents a study showing that this effect can also be observed when introducing additional product variants into an existing range.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-44799-1_7

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DOI: 10.1007/978-3-658-44799-1_7

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