How Do Hunger and Caffeine Influence Us? Energetic Arousal

Sebastian Oetzel () and Andreas Luppold ()
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Sebastian Oetzel: Hochschule Fulda – University of Applied Sciences

Chapter Chapter 9 in 33 Phenomena of Purchasing Decisions, 2024, pp 45-49 from Springer

Abstract: Abstract This chapter presents scientific studies from marketing science on the influence of hunger on purchasing behavior, shows that the consumption of caffeine also affects our purchasing behavior, and discusses the implications for retailers.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-44799-1_9

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DOI: 10.1007/978-3-658-44799-1_9

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