Strategy

Rico Baldegger ()
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Rico Baldegger: School of Management Fribourg (HEG-FR), HES-SO

Chapter 5 in Management in a Dynamic Environment, 2025, pp 95-196 from Springer

Abstract: Abstract Organization is one of the key dimensions of the integrated management model. It is made up of the strategy, structure, and culture of an enterprise. From the system-based point of view, these basic components should not be considered in isolation: they form a unit. They are known as a “magic trilogy” because strategy, structure, and culture have to be in harmony since they are mutually dependent; for example, the development of a strategy depends on an enterprise’s structural and cultural starting position. To implement a new strategy, management will very likely have to adapt the structure and initiate certain cultural measures with a long-term impact.

Date: 2025
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DOI: 10.1007/978-3-658-45116-5_5

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