Learnings from a Technological Fusion: Uncovering the Impacts of Generative AI and NoCode Automation on Sales and Marketing

Nicolai Krüger () and Sebastian Mertens ()
Additional contact information
Nicolai Krüger: IU International University of Applied Sciences
Sebastian Mertens: Make

Chapter Kapitel 6 in Generative Künstliche Intelligenz in Marketing und Sales, 2024, pp 71-82 from Springer

Abstract: Abstract In the transformative era of artificial intelligence, combining automation technologies and data connectors matters for transcendent digital sales and marketing endeavors. Thus, our goal is to enlighten the impact of AI on automated processes and vice versa. Based on ten qualitative interviews, we developed concrete insights into the potential fusion of NoCode, LowCode, AI, and automation for practical marketing utilization. Besides this managerial impact, we also provide a maturity scale for the technological adoption of the mentioned segments as a theoretical contribution.

Keywords: AI; Low- and No-Code; Marketing and Sales; AI Research Method (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-45132-5_6

Ordering information: This item can be ordered from
http://www.springer.com/9783658451325

DOI: 10.1007/978-3-658-45132-5_6

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().