Trends and the Dynamics of Change

Daniel Fasnacht ()
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Daniel Fasnacht: University of Zurich

Chapter Chapter 3 in Open and Digital Ecosystems, 2024, pp 51-76 from Springer

Abstract: Abstract What factors drive change, and how are these changes reflected in evolving trends? It is crucial to capture the speed and extent of trends with disruptive potential and to proactively address strategic change. Changes are driven by a complex interplay of social, economic, technological, and environmental factors, each influencing and reinforcing one another. Especially unforseen events are difficult to predict and can only be effectivelly managed with mindfulness, agility, and resilience. Demographic trends, wealth development, new growth markets, and geopolitical tensions are known, and companies can adjust their business strategies based on these. Technological trends are multifaceted and with the convergence of generative artificial intelligence, blockchain, cloud-based data, and complex quantum computering, these rapid advancements can feel overwhelming. Technologies can have a disruptive effect and bring about new business models that replace the old and proven ones. In the future, various technologies will serve the ever-demanding users with seamless digital experiences, with interfaces becoming virtually invisible. Real and virtual worlds will merge, leading to ambiguity and unpredictability. Companies need to better understand the interactions of trends and the dynamics of change in order to proactively shape their own future.

Keywords: Trends; Change; Convergence; New world order; Customer experiences; Disruption; Artificial intelligence; Cloud computing; Blockchain; Quantum computing (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/978-3-658-45395-4_3

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