Opportunities in Emerging Markets—Purchasing with Start-ups

Florian Schupp (), Heiko Wöhner () and Alisée Tonnac ()
Additional contact information
Florian Schupp: Constructor University
Alisée Tonnac: Seedstars

Chapter Chapter 10 in Digitalization in Procurement, 2024, pp 159-178 from Springer

Abstract: Abstract In these interviews, Alisée de Tonnac discusses opportunities for and through start-ups in emerging markets. Alisée de Tonnac is CEO & Co-founder of Seedstar World, a global start-up competition that positively impacts the lives of people in emerging markets through technology and entrepreneurship. The most important thing for start-ups are the customers—as consumers in the B2C business, as buyers in the B2B business. Successful start-ups draw from the ability to develop innovations and transform them into marketable products faster than is possible in traditional industries. Especially in emerging markets, there are enormous potentials because some industries like banks are not accessible to a large part of the population and start-ups could exploit this vacuum.

Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-45670-2_10

Ordering information: This item can be ordered from
http://www.springer.com/9783658456702

DOI: 10.1007/978-3-658-45670-2_10

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().