ESG Communication, the Choice of — Permissible — Words and Litigation PR

Michael Neumann () and Jörg Forthmann ()

Chapter Chapter 11 in ESG Reporting in Corporate Communication, 2024, pp 83-91 from Springer

Abstract: Abstract When not just one product or service among many, but the entire company or a significant part of its offerings is under fire for alleged ESG fraud (greenwashing), the company must regain trust with convincing structural and personnel measures. A nightmare scenario is class action lawsuits with AI support.

Date: 2024
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DOI: 10.1007/978-3-658-45738-9_11

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