ESG Communication and AI: What Must Remain “Human”

Michael Neumann () and Jörg Forthmann ()

Chapter Chapter 14 in ESG Reporting in Corporate Communication, 2024, pp 99-105 from Springer

Abstract: Abstract ESG communication is a prime example of automation with AI due to the structures and numbers it must rely on. To convince all stakeholders of the transformation, it must tell a serial story over years that is memorable and heads towards a “happy” ending through ups and downs. The grand narrative’s dramaturgy should not be left to AI.

Date: 2024
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DOI: 10.1007/978-3-658-45738-9_14

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