Development of Marketing Strategies

Manfred Bruhn ()
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Manfred Bruhn: Faculty of Business and Economics

Chapter Chapter 3 in Principles of Marketing, 2025, pp 35-75 from Springer

Abstract: Abstract In this chapter, you will deal with strategic decision-making in marketing. You gain insights into the subject and the tasks of strategic marketing and recognize the importance of marketing strategies, familiarize yourself with tools for strategic analysis tools, understand essential types and manifestations of marketing strategies, and deal with questions of operational implementation as well as realization of marketing strategies. A particular concern of this chapter is to convey to the reader the basics for developing and enforcing strategic decisions in marketing.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-45834-8_3

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DOI: 10.1007/978-3-658-45834-8_3

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