Product Management Decisions

Manfred Bruhn ()
Additional contact information
Manfred Bruhn: Faculty of Business and Economics

Chapter Chapter 5 in Principles of Marketing, 2025, pp 111-150 from Springer

Abstract: Abstract In this chapter, you will be enabled to develop an understanding of the diverse decisions of product policy. You will learn about the objectives and instruments of product and service policy, will familiarize yourself with the various methods of decision-making in product management, will engage with the innovation process for the development of new products and services, and will learn to make the essential decisions within the scopeof brand, packaging, service, and product range policy. A particular concern of this chapter is to demonstrate the necessity of bringing the variety of single decisions within product and service policy together to form a holistic product an service program of the company.

Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-45834-8_5

Ordering information: This item can be ordered from
http://www.springer.com/9783658458348

DOI: 10.1007/978-3-658-45834-8_5

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().