The Tools: Strategic Models and Methods for Innovation Communication

Florian Hohenauer ()

Chapter Chapter 2 in Toolbox Innovation Communication, 2025, pp 31-166 from Springer

Abstract: Abstract In the process of strategy development, we find the right way forward. Strategic models and methods are tools in this process; they accompany communication strategists on the way to the goal. They help to organize thoughts, collect information in a structured manner, and identify information gaps more easily. They facilitate analysis and guide communication strategists to good decisions. They subsequently help to justify the choice of strategy in a well-founded and logical manner to other stakeholders.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-46542-1_2

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DOI: 10.1007/978-3-658-46542-1_2

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