Customer-Committed—Summary and Action Needs

Mathias Weber ()
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Mathias Weber: G&P Markenberatung GmbH

Chapter Chapter 6 in Customer-Committed, 2025, pp 117-133 from Springer

Abstract: Abstract What ultimately matters to be customer-committed as a brand? In this chapter, we summarize the central action needs based on the collected insights of the previous chapters and the best-practice examples in the six laws for genuine customer commitment. These are each substantiated and made tangible through applicable tips and recommendations for action on how you can implement the laws. In addition, we take a look into the future and deal with the question of what role humans will play in customer interaction in the context of the increasing technologization of our environment and what requirements this will entail for CX managers. Furthermore, it finally deals with how customer experience is related to brand management and how mutual synergies arise.

Date: 2025
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DOI: 10.1007/978-3-658-47701-1_6

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