Aufgaben des Marketingcontrollings

Sven Reinecke and Alexander Tombach
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Sven Reinecke: Universität St. Gallen

Chapter 3 in Marketingcontrolling kompakt, 2025, pp 9-14 from Springer

Abstract: Zusammenfassung Der Regelkreis von Marketingentscheidungen lässt sich in Anlehnung an das St. Galler Management-Modell (Rüegg-Stürm & Grand, 2020; Ulrich & Krieg 1972) sowie die Controllingliteratur (Reinecke & Janz, 2007; Weber, 1999; Weber & Schäffer, 2022) wie in Abb. 3.1 gezeigt skizzieren.

Date: 2025
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DOI: 10.1007/978-3-658-47820-9_3

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