Mobile First

Nils-C. Huber ()

Chapter Kapitel 3 in Mobile Marketing neu gedacht, 2025, pp 211-312 from Springer

Abstract: Zusammenfassung Dieses Kapitel vermittelt Grundlagen und ein Verständnis zum Thema Mobile Apps. Sie erfahren hier, wie Sie als Product Owner den Design- und Entwicklungsprozess manövrieren, die richtigen Prioritäten setzen und Stolperfallen vermeiden.

Keywords: Mobile Mindset; Design; Design Thinking; Design-Phase; Convenience; Context; Experience; Emotion; Surprise and Delight; Adaptive Weblayout; Responsive Weblayout; Touchscreen; Informationsdesign; MECEness; Storytelling; Visualisierung; Metaphern; Mobile First; Minimal Viable Product; MVP; MWP; App-Arten; Golden Thread; User-Flow; Wireframes; Grooming; User Stories und Epics; Backlog-Planung; Walking Skeleton; Mockup; App-Development; Backend; Frontend; Test & QA; DevOps; Projektmanagement; Agile; Wasserfall; Scrum; App-Vermarktung; ASO; Ratings; App-Geschäftsmodell (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/978-3-658-48348-7_3

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