Marketing Makes Selling Unnecessary

Uwe Kleinkes ()
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Uwe Kleinkes: Hochschule Hamm-Lippstadt

Chapter Chapter 1 in Quick Guide to Content Marketing for B2B Small and Medium-Sized Enterprises, 2025, pp 1-15 from Springer

Abstract: Abstract Often in small and medium-sized enterprises, the topic of marketing is reduced to advertising. Unfortunately, many companies are not aware that good marketing requires a plan. When business results are poor, some companies hastily resort to operational measures. However, successful marketing requires a concept and the right attitude.

Date: 2025
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DOI: 10.1007/978-3-658-48970-0_1

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