Doing Content Marketing

Uwe Kleinkes ()
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Uwe Kleinkes: Hochschule Hamm-Lippstadt

Chapter Chapter 4 in Quick Guide to Content Marketing for B2B Small and Medium-Sized Enterprises, 2025, pp 41-87 from Springer

Abstract: Abstract What you will take away from this chapter How to implement content marketing in practice. What you should do for a successful start. How to develop a successful concept and planning. How to conduct an audit for your media. How to manage content. Which formats are sensible. How to measure success. Checklists for your implementation

Date: 2025
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DOI: 10.1007/978-3-658-48970-0_4

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