Generative AI: ChatGPT & Co

Uwe Kleinkes ()
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Uwe Kleinkes: Hochschule Hamm-Lippstadt

Chapter Chapter 5 in Quick Guide to Content Marketing for B2B Small and Medium-Sized Enterprises, 2025, pp 89-107 from Springer

Abstract: Abstract Generative AI was more of a topic for nerds before the advent of ChatGPT and its meteoric rise in user numbers in 2022. Since the end of 2022, ChatGPT as a chatbot has made it possible for everyone to try it out on the OpenAI website. After some time, it became clear that this was not a temporary hype, but the beginning of the introduction of a technology that changes a lot very quickly.

Date: 2025
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DOI: 10.1007/978-3-658-48970-0_5

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