Brand Transformation & Migration

Oliver Vogler ()
Additional contact information
Oliver Vogler: ISM International School of Management GmbH

Chapter 12 in Brand Management, 2026, pp 225-251 from Springer

Abstract: Abstract In the final content chapter of this book, the focus shifts to change management for brands. For brand managers in particular, brand transformation and migration represent some of the most impactful levers for creating new momentum and unlocking new potential.

Date: 2026
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-50245-4_12

Ordering information: This item can be ordered from
http://www.springer.com/9783658502454

DOI: 10.1007/978-3-658-50245-4_12

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().