Brand Strategy—Transforming LEDVANCE (M. Quint & O. Vogler)

Matthew Quint and Oliver Vogler ()
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Oliver Vogler: ISM International School of Management GmbH

Chapter 13 in Brand Management, 2026, pp 255-268 from Springer

Abstract: Abstract ToCase study—brand strategy examine the value of brand strategy, choosing a product category that is generally thought of as a commodity in people’s minds offers a perfect case study. LEDVANCE is an international leader in general lighting today, with a historic peak of $2 billion in annual revenue in 2016. It distributes light-emitting diode (LED) products, primarily LED lamps and LED luminaires, smart home devices, and still a few traditional lamps.

Date: 2026
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DOI: 10.1007/978-3-658-50245-4_13

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