Trademarks

Oliver Vogler ()
Additional contact information
Oliver Vogler: ISM International School of Management GmbH

Chapter 6 in Brand Management, 2026, pp 111-126 from Springer

Abstract: Abstract The subject of trademarks is a distinct discipline within brand management, owing to its legislative foundations and strong academic grounding in legal studies. Accordingly, the aim of this chapter is not to provide an exhaustive treatment of trademarks from a legal perspective (as, for instance, offered by Sosnitza, 2023). Instead, it is intended to equip readers with essential knowledge of the principal aspects of trademark registration and management. The legal framework presented here is rooted in the German market but extends to encompass the European Union and the WIPO while not addressing the specifics of other national systems.

Date: 2026
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-50245-4_6

Ordering information: This item can be ordered from
http://www.springer.com/9783658502454

DOI: 10.1007/978-3-658-50245-4_6

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().