Research on Evaluating and Rating Systems of E-Commerce Websites: From a Customer’s Perspective

Yuan Zhang (), Xiaoxu Zhao (), Rong Zou () and Chensi Xu ()
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Yuan Zhang: Capital Normal University
Xiaoxu Zhao: Capital Normal University
Rong Zou: Capital Normal University
Chensi Xu: Capital Normal University

A chapter in LISS 2014, 2015, pp 703-708 from Springer

Abstract: Abstract With the rapid development of e-commerce, there are more and more customers do shopping through the e-commerce sites in China. A website’s evaluating and rating system means better feedback on the purchase of goods for customers, and provides reference for other customers. In this paper, according to the Theory of Web Usability, we studied the evaluation forms and the ways they look of the same type of hot selling goods in the evaluating and rating systems of Amazon China, JD mall, and Tmall. Our results could provide a reference for the designers of evaluating and rating systems.

Keywords: Evaluating and rating systems; E-commerce; Web usability (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-43871-8_101

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DOI: 10.1007/978-3-662-43871-8_101

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