Application Study of Marketing in Tourism Enterprises’ Competitiveness: A Case Study of Yuntai Mountain in China

Ting Li ()
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Ting Li: Beijing Jiaotong University

A chapter in LISS 2014, 2015, pp 877-881 from Springer

Abstract: Abstract With the accelerated process of economic globalization, the tourism’s competition becomes fierce increasingly. How to gain a competitive advantage among so many tourism enterprises has become a hot topic in domestic and foreign travel managers and specialists. As an indispensable work in every corporation, marketing is essential in order to upgrade core competitiveness of tourism enterprises. Through took Yuntai Mountain in China as an example, this thesis concluded with two gains: Five characteristics of tourism marketing; four measures to upgrade the marketing core-competitiveness of tourism enterprises.

Keywords: Tourism enterprise; Marketing; Core-competitiveness; Yuntai Mountain (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-43871-8_126

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DOI: 10.1007/978-3-662-43871-8_126

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