Analysis on China’s Private Non-academic Education Institutions (Company) Development Strategy

Jiange Li ()
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Jiange Li: Beijing Jiaotong University

A chapter in LISS 2014, 2015, pp 1021-1024 from Springer

Abstract: Abstract With the development of economy, great changes have taken place in social economic structure, the educational field has undergone major changes, people pay more and more attention to education, the background of non academic education such as bamboo shoots after a spring rain like institutions blossom everywhere, has been rapid development. But from the current development situation, the majority of non academic education institutions are still in the small micro enterprise ranks, there is no brand no strategic planning and business development, and even some organizations even organization structure is not perfect, the market is often regional, the target customer group is relatively simple, and brand awareness is relatively weak, it is difficult to get rapid development. This article from the development of the enterprise market strategy, brand strategy, innovation strategy, talent strategy, specifically elaborated the company private non academic education (Institutions) development research.

Keywords: Non Academic Education Institutions; Development strategy; Brand (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-43871-8_146

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DOI: 10.1007/978-3-662-43871-8_146

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