Influential Factors of Knowledge Sharing Behavior in Virtual Communities: An Empirical Research
Jinyang Li ()
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Jinyang Li: Hubei University of Economics
A chapter in LISS 2014, 2015, pp 1041-1046 from Springer
Abstract:
Abstract The Internet is a convenient channel which allows people to share knowledge. To identify the motivations that affect individual’s knowledge sharing behavior in virtual communities, this paper proposes the social exchange theory to construct a model for investigating the motivations behind people’s knowledge sharing. By analyzing the results of a survey, this study indicated that share willingness, trust, reciprocity, altruism will influence individuals’ knowledge sharing in virtual communities.
Keywords: Virtual communities; Knowledge sharing; Sharing behavior (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-43871-8_149
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DOI: 10.1007/978-3-662-43871-8_149
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