Study on Tourism E-Commerce Market in China

Jianling Wang (), Cheng Shen () and Junyan Wu ()
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Jianling Wang: Nanjing University of Aeronautics and Astronautics
Cheng Shen: Nanjing University of Aeronautics and Astronautics
Junyan Wu: Nanjing University of Aeronautics and Astronautics

A chapter in LISS 2014, 2015, pp 1089-1095 from Springer

Abstract: Abstract With E-commerce and tourism develop rapidly in China, understanding of Chinese online travellers is required. This article investigates psychology and motiviation in tourism e-commerce, then an empirical study is designed to explore effect of psychology and motiviation on tourism e-commerce services, the psychology is measured from four dimensions including price, trust, independence and sensory (National Bureau Statistics of China 2013), while motivation is measured from three dimensions including ration, trust and personalization. At last suggestions are given from personalizing tourism service, enhancing payment security and promoting tourism e-commerce website.

Keywords: Tourism e-commerce; Consumer psychology; Consumer motivation; Marketing strategy (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-43871-8_157

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DOI: 10.1007/978-3-662-43871-8_157

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