Evolution of the Interplay Between E-Commerce Vendor and Consumers

Guoyin Jiang (), Youtian Wang () and Na Zhang ()
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Guoyin Jiang: Hubei University of Economics
Youtian Wang: Hubei University of Economics
Na Zhang: Hubei University of Economics

A chapter in LISS 2014, 2015, pp 1243-1247 from Springer

Abstract: Abstract We employ computational experiment to explore the co-evolution of service vendors and consumers under collaborative commerce. GAs based on CA is designed for the optimal profit model. We program agent-based computational experiment system with Logo on NetLogo 5.0 platform, and a virtual implemented system is presented. The experiment system can provide technique support to e-commerce firms in decision making with regards to optimal collaborative service providing, consumer behavior management, etc.

Keywords: Co-evolution; Collaborative E-commerce; Cellular automata (CA); Agent-based computational experiment (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-43871-8_180

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DOI: 10.1007/978-3-662-43871-8_180

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