Research on the Factors Influencing Mobile Game Adoption in China

Guoyin Jiang (), Ling Peng and Ruoxi Liu ()
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Guoyin Jiang: Hubei University of Economics
Ling Peng: Hubei University of Economics
Ruoxi Liu: Hubei University of Economics

A chapter in LISS 2014, 2015, pp 1297-1302 from Springer

Abstract: Abstract The mobile game is experiencing a rapid development and one of the favorite mobile applications. This article focuses on Chinese mobile game market and conducts an empirical research on the factors of the user adoption of mobile game. The research results show that perceived usefulness, perceived entertainment, economic cost and subject norm significantly affect the attitude of use, which results in behavior intention to adopt the mobile game, while the perceived ease of use, similarity and brand trust, which proposed to affect the user adoption in related literatures insignificantly affect use adoption of mobile game.

Keywords: User adoption; Mobile game; Perceived entertainment (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-43871-8_188

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DOI: 10.1007/978-3-662-43871-8_188

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