A Cherry Model: An Approach to Improving China’s International Long-haul Routes Operations—A case study of Guangzhou-Los Angeles route

Juzhen Peng (), Mingyu Zhang (), Wenbing Wu () and Wen Wu ()
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Juzhen Peng: Beijing Jiaotong University
Mingyu Zhang: Beijing Jiaotong University
Wenbing Wu: Beijing Jiaotong University
Wen Wu: Beijing Jiaotong University

A chapter in LISS 2014, 2015, pp 1445-1453 from Springer

Abstract: Abstract This article proposes that the “Cherry Model” can be applied to constructing and supporting the hub of international long-haul routes to achieve the goal of maintaining sufficient demand, improving the quality of profit and enhancing the poor efficiency of international long-haul operations. We argue that geographical location, sufficient thickness and width of the economy are important factors in choosing proper aviation point as the hub. After the establishment of hub location, the hinterland market of the hub should be expanded from different levels. Also the combined modes of transportation with other vehicles should be developed. In the meantime, smooth and comfortable service of hub transit should be provided to attract sufficient customers to improve the operation.

Keywords: Cherry model; Aviation hub; Long-haul routes (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-43871-8_208

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DOI: 10.1007/978-3-662-43871-8_208

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