Research on Customer Loyalty Model of Mobile Phone Manufacturers

Pengfei Shang (), Tieke Li () and Yanping Zhang ()
Additional contact information
Pengfei Shang: Hebei University of Science and Technology
Tieke Li: Beijing University of Science and Technology
Yanping Zhang: Hebei University of Science and Technology

A chapter in LISS 2014, 2015, pp 1531-1535 from Springer

Abstract: Abstract How to measure customer loyalty is important for enterprises to segment market and make different marketing strategies. This paper does research in the impacting factors of customer loyalty in Mobile phone manufacturers, brings forward customer loyalty measurement model of mobile phone manufacturers, which is a three-level factor structure and there are more concrete indicators in each level, and counts the weightiness index by using group decision making Analytical Hierarchy Process.

Keywords: Customer loyalty; Mobile phone manufacturers; Group decision making; Analytical hierarchy process (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-43871-8_220

Ordering information: This item can be ordered from
http://www.springer.com/9783662438718

DOI: 10.1007/978-3-662-43871-8_220

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().