Under the Carbon Emissions and Cap-and-Trade Enterprises’ Pricing Strategy Research when Put into Technology

Changsong Ma (), Yinfeng Du (), Zhenrui Wu (), Linlin Huang () and Ying Luo ()
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Changsong Ma: University of Electronic Science and Technology of China
Yinfeng Du: Tian Fu College of Southwestern University of Finance and Economics
Zhenrui Wu: Tian Fu College of Southwestern University of Finance and Economics
Linlin Huang: Tian Fu College of Southwestern University of Finance and Economics
Ying Luo: Tian Fu College of Southwestern University of Finance and Economics

A chapter in LISS 2014, 2015, pp 147-153 from Springer

Abstract: Abstract By introducing Newsvendor Model and green technology parameters involved in demand function, this paper analyze sent erprises’ pricing strategy when there is no green technology and in two different green technologies under policies of the Mandatory carbon emissions and cap-trade. Through analyzing, conclusions are as follows. Firstly, demand function changes when green technology is inputted. Secondly, products with different green technologies are priced differently. Thirdly, the green technology parameters are positively correlated with price. This paper gives guidance for enterprises’pricing strategy under policies of the Mandatory carbon emissions and cap-trade based on green technology input, hoping them could obtain economic and social benefits at the same time.

Keywords: Carbon emission; Cap-trade; Green technology; Newsvendor model; Pricing strategy (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-43871-8_23

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DOI: 10.1007/978-3-662-43871-8_23

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