Study on Customer Relation Management Based on Data Mining SLIQ Algorithm

Yingwei Zhang (), Zhenji Zhang () and Ruize Gao ()
Additional contact information
Yingwei Zhang: Beijing Jiaotong University
Zhenji Zhang: Beijing Jiaotong University
Ruize Gao: Beijing Jiaotong University

A chapter in LISS 2014, 2015, pp 475-481 from Springer

Abstract: Abstract This paper started from the Customer Relation Management and Data Mining classification analysis theory, discussed the connotation and system architecture of CRM, DM classification analysis and data processing. The article focused on the SLIQ decision tree classification algorithm and applied it to CRM customer classification study. Customer classification is an important part of CRM and one to one marketing based on customer classification is the essential means for enterprise to improve customer satisfaction and increase profitability.

Keywords: Data mining; Customer relationship management; SLIQ (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-43871-8_69

Ordering information: This item can be ordered from
http://www.springer.com/9783662438718

DOI: 10.1007/978-3-662-43871-8_69

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().