ID3 Algorithms for Strategy of Air Cargo Customer Segmentation

Li Cheng ()
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Li Cheng: Shanghai University of Engineering Science

A chapter in LISS 2014, 2015, pp 511-516 from Springer

Abstract: Abstract In order to improve service efficiency, this paper brings forward analytical CRM study based on ID3 Algorithms in China’s air cargo industry. The aim of this paper is to provide an analytical CRM solution with strong decision support function by integrating CRM with technologies of data warehouse, OLAP and data mining. The using of data mining could not always stand on the level of algorithms and models. Data mining should connect with the air cargo business conditions so as to dig out useful rules. This paper classifies the air cargo customers by the methods of ID3 Algorithms, so as to forecast customer’s leaving and making decision.

Keywords: ID3; Air Cargo; Segmentation (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-43871-8_74

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DOI: 10.1007/978-3-662-43871-8_74

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