The Research on the Electronic Commerce Service Quality Indicators in C2C Field

Haituo Qie () and Jiaji Liu
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Haituo Qie: Beijing Wuzi University
Jiaji Liu: Beijing Wuzi University

A chapter in LISS 2014, 2015, pp 523-534 from Springer

Abstract: Abstract The development of network promotes the development of electronic commerce rapidly. In e-commerce modes, the C2C pattern with its advantages of low cost and high response speed characteristics became a significant part in the e-commerce market. In this paper, I will discuss the seller’s service quality indicators through a questionnaire and achievements of experts and scholars. And I want to solve the sellers’ question that what should they do to improve their service quality from five different indicator, such as usefulness, convenience, delivery professionalism, reliability and web designing rationality. On the end of the article, I will give some suggestions to the improve service quality for sellers in C2C models. This is a new empirical study, so I think it can bring more both on theory and practice reference.

Keywords: Electronic business; Service quality; C2C (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-43871-8_76

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DOI: 10.1007/978-3-662-43871-8_76

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