Research on Customer Experience Model of B2C E-commerce Enterprises Based on TAM Model

Yilei Pei (), Wanxin Xue (), Dandan Li (), Jinping Chang () and Yong Su ()
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Yilei Pei: Management College, Beijing Union University
Wanxin Xue: Management College, Beijing Union University
Dandan Li: Management College, Beijing Union University
Jinping Chang: Management College, Beijing Union University
Yong Su: 5997 Unit of PLA

A chapter in LISS 2014, 2015, pp 535-542 from Springer

Abstract: Abstract The rapid development of B2C e-commerce enterprises makes customer experience become more and more important. The paper elaborates the factors affecting customer experience from website usefulness, website ease of use, transaction costs, customer participation and interactivity, Internet word of mouth five aspects combined with previous research literatures; establishes customer experience model of B2C e-commerce enterprises based on the TAM model and points out the directions for future research.

Keywords: B2C e-commerce enterprises; Customer experience; The TAM model (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-43871-8_77

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DOI: 10.1007/978-3-662-43871-8_77

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