The Construction of Counter Effect Evaluation Index System of Internet Public Opinion Based on EMR

Qian Wang (), Zhenji Zhang () and Ruize Gao ()
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Qian Wang: Beijing Jiaotong University
Zhenji Zhang: Beijing Jiaotong University
Ruize Gao: Beijing Jiaotong University

A chapter in LISS 2014, 2015, pp 565-570 from Springer

Abstract: Abstract Strengthen the management of internet public opinion, and establishing the perfect public opinion supervision system has become a new important task around the world. The existing monitoring and counter mechanism of internet public opinion mainly includes public opinion monitoring, early-warning, response, neglecting the key link of evaluation, especially the evaluation of the effect of counter internet public opinion. Besides, the existing index is incomplete, unclear, or difficult to calculate. In this paper, based on the structure of internet public opinion ecology system, designing the model of ecological monitoring and response system. Relay on the decision-making layer, we get the 3 first-level indicators and giving detailed analysis then. We tend to guide the evaluation of the effect of dealing with the internet public opinion, and to improve the level of counter network public opinion.

Keywords: Internet public opinion; Evaluation of counter effect; EMR (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-43871-8_81

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DOI: 10.1007/978-3-662-43871-8_81

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