Intension Analysis of User News Sharing in Social Media

Luyi Sui () and Xinsheng Ke ()
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Luyi Sui: Beijing Jiaotong University
Xinsheng Ke: Beijing Jiaotong University

A chapter in LISS 2014, 2015, pp 681-687 from Springer

Abstract: Abstract Recent researches indicate that individuals can participate in news production and diffusion globally by sharing in social media. Social media is progressively becoming a news source with increasing social, economic and political importance. However the relevant analysis about factors influencing user sharing intension remains limited. Developing from the uses and gratifications and social cognitive theories, this research focusing on the influencing effect of critical factors on user news sharing, the factors are information seeking, socializing, entertainment seeking, reputation seeking and prior social media using experience. A survey was explored and administered to 203 students in local universities and the data was processed by structural equation modeling. The result revealed that information seeking, reputation seeking and socializing were significant determinants of news sharing intention. And prior experience was more likely to influence users to share news in social media. Implications and directions for future work are discussed.

Keywords: Social media; News sharing; Motivations; Gratifications; Experience (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-43871-8_98

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DOI: 10.1007/978-3-662-43871-8_98

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