Analyzing the Relevant Industries

Rudolf Grünig and Richard Kühn
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern

Chapter 11 in The Strategy Planning Process, 2015, pp 97-110 from Springer

Abstract: Abstract In the context of developing the corporate strategy, guidelines for the investments in each business have to be formulated. Investments should be made in businesses serving attractive markets. Market attractiveness is influenced considerably by the competitive intensity among competitors.

Keywords: Bargaining Power; Force Model; Success Factor; Average Return; Customer Relationship Management (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-45649-1_11

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DOI: 10.1007/978-3-662-45649-1_11

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