Portfolio Analysis

Rudolf Grünig and Richard Kühn
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern

Chapter 12 in The Strategy Planning Process, 2015, pp 111-136 from Springer

Abstract: Abstract The term “portfolio” has its origins in securities administration. It was transferred to strategic analysis, because of the analogy that exists between an investment portfolio and a diversified company. In both cases, the objective is to assess a combination of several investments.

Keywords: Business Unit; Norm Strategy; Free Cash Flow; Swiss Franc; Portfolio Analysis (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-45649-1_12

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DOI: 10.1007/978-3-662-45649-1_12

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