Diagnosing Strategic Challenges at the Corporate Level

Rudolf Grünig and Richard Kühn
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern

Chapter 13 in The Strategy Planning Process, 2015, pp 137-144 from Springer

Abstract: Abstract The analyses carried out in the Sub-steps 2.1, 2.2 and 2.3 usually result in many aspects, which should be considered when developing the corporate strategy. These different analysis results may point in different directions. In order to gain an overview and to create a coherent starting point for strategy development, a synthesis of the analyses seems necessary. It is therefore recommended to summarize strategic analysis in a few key challenges. “Before a strategy can be developed, the problem it is supposed to address needs to be formulated” (Baer, Dirks, & Nickerson, 2013, p. 197).

Keywords: Market Position; Corporate Strategy; Strategic Group; Competitive Intensity; Corporate Level (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-3-662-45649-1_13

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