Developing and Assessing Strategic Projects at the Corporate Level

Rudolf Grünig and Richard Kühn
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern

Chapter 15 in The Strategy Planning Process, 2015, pp 163-170 from Springer

Abstract: Abstract Strategic project plans are one of five categories of strategic documents (see Chap. 5 ). According to the authors, strategic intentions can be effectively and efficiently implemented only with the help of strategic projects. They constitute an essential link between strategic ideas and the concrete actions necessary to realize them. “Too often, elegantly conceived strategies fail to help a company because managers do not define the projects … that are required to implement high-level statements of strategy” (Christensen, 1997, p. 154).

Keywords: Corporate Strategy; Free Cash Flow; Direct Implementation; Corporate Level; Harvest Strategy (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-45649-1_15

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DOI: 10.1007/978-3-662-45649-1_15

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