Analyzing the Relevant Markets

Rudolf Grünig and Richard Kühn
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern

Chapter 16 in The Strategy Planning Process, 2015, pp 175-185 from Springer

Abstract: Abstract The target markets were defined as a basis for the definition of strategic businesses (see Sect. 7.4 ). Now, all of these markets are thoroughly examined. In addition, the markets that are important in view of diversification (see Chap. 14 ) are considered. This means that the analysis described in the following text must be carried out in parallel for several markets.

Keywords: Success Factor; Product User; Market Analysis; Customer Segment; Country Market (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-3-662-45649-1_16

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