Analyzing the Competitive Positions

Rudolf Grünig and Richard Kühn
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern

Chapter 17 in The Strategy Planning Process, 2015, pp 187-206 from Springer

Abstract: Abstract In the context of market analysis (see Chap. 16 ), the company was deliberately pushed to the side. With the analysis of the competitive positions, the perspective is now different. The company’s ability to successfully serve the relevant markets is at the center of interest. More specifically, the analysis concerns the offers and the resources of the company and the related possibilities to achieve or defend interesting market positions.

Keywords: Business Model; Price Strategy; Competitive Position; Brand Image; Market Strategy (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-45649-1_17

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DOI: 10.1007/978-3-662-45649-1_17

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