Diagnosing Strategic Challenges at the Business Level

Rudolf Grünig and Richard Kühn
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern

Chapter 18 in The Strategy Planning Process, 2015, pp 207-211 from Springer

Abstract: Abstract In Sub-step 4.1, the market or markets targeted by the business were analyzed. Then, the competitive position of the business was examined in Sub-step 4.2. Both analyses usually result in many aspects, which should be considered when developing the business strategy in Step 5. In order to create a good starting point for the development of a business strategy, a summary of the analysis results is developed in Sub-step 4.3. In this summary, the numerous individual results, which appear to be relevant, are summarized into a few key challenges.

Keywords: Cash Flow; Business Model; Business Strategy; Good Starting Point; Competitive Position (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-45649-1_18

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DOI: 10.1007/978-3-662-45649-1_18

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