Developing and Assessing Strategic Options at the Business Level

Rudolf Grünig and Richard Kühn
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern

Chapter 19 in The Strategy Planning Process, 2015, pp 215-231 from Springer

Abstract: Abstract Business strategies form the “core” of the company’s strategy. Every company has at least one strategic business and therefore needs at least one business strategy. It formulates specific guidelines to maintain or develop success potentials for all three levels of the ROM model (see Chap. 2 ). However, most companies have several strategic businesses and therefore need to develop the corresponding number of parallel business strategies.

Keywords: Competitive Advantage; Business Model; Price Strategy; Business Strategy; Business Unit (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-45649-1_19

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DOI: 10.1007/978-3-662-45649-1_19

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